Aljoydigital

A collection of social media advertisements for Agribank.

Agribank is a financial institution offering a wide range of banking and financial services. As the Social Media Manager & Graphic Artist, I managed Agribank's social media presence across multiple platforms, combining strategic content creation, graphic design, and video production to enhance engagement and promote financial services.

Goals

Develop tailored content for multiple platforms while maintaining a cohesive brand identity.
Drive audience engagement and increase inquiries through strategic content creation.
Strengthen brand awareness by showcasing financial spanroducts, services, and company milestones.

Strategy

Developed and maintained a structured content calendar, delivering three pieces of content per week, including infographics, promotional videos, and educational posts.
Balanced promotional content with engaging visuals, customer testimonials, and informative content featuring clear calls to action (CTAs).
Collaborated closely with my supervisor to craft impactful captions that matched the tone of each post.
Worked with internal teams to align content with ongoing promotions, internal events, and product updates.

Results

increase in social media reach

increase in social media followers

Facebook Reels Result

Achieved consistent engagement growth, with notable spikes from viral reels that reached over 200k+ views and boosted audience interaction.

Facebook Content Result

increase in motorcycle loan inquiries through targeted strategies that maximized reach and engagement.

Managed seasonal paid advertising campaigns focused on lead generation. I utilized Facebook Ads Manager to set up and optimize lead generation campaigns, focusing on audience targeting, budget management, and performance analysis to improve conversions. My experience includes creating engaging ad creatives, A/B testing, and refining audience segmentation to maximize campaign effectiveness.

increase in audience reach

growth in Tiktok followers

increase in engagement

Tiktok Content Result

“Collaborating with Aljoy was an incredible experience. I admire how she consistently went the extra mile in creating engaging and impactful content, ensuring every design and post was thoughtfully crafted. She often took the initiative to suggest new ideas and improvements, demonstrating her proactive approach to enhance our campaigns. Whenever I assigned her a task, she made sure to complete it promptly without compromising quality. Her dedication, creativity, and strong work ethic always stood out, making a significant difference in our campaigns.”

Ricxzy Jane Nadala

Sales Unit Head at Agribank

Driving brand growth with creative content and platform management